We were emailed a link to this video from the Winnipeg Humane Society earlier today and have probably watched it at least seven times already. It's definitely not the typical sad-eyed, sad-musicked emotional plea you inevitably get with these kind of ads; in its own quirky way, it's actually kind of uplifting -- perhaps even inspiring (and who doesn't want to inspire a few more cat adoptions?).
Intrigued by this approach, we contacted the WHS* (very courteous and open people, by the way) to compliment their work, and will be keeping tabs on whether it correlates with an uptick in cat adoptions. We wish them the best of luck with this!
Also, while this video is Canadian, it manages to raise a question we've always had regarding American shelter/rescue work: why is it invariably the smaller, more regional shelters that aren't afraid to have a little fun, show a little eccentricity, and possibly utilize a gimmick or two in order to re-home pets? Is there some kind of obscure FCC regulation forcing all large-scale animal advocacy organization to produce dark, humorless advertisements; to follow the exact same format of that Sarah McLachlan ASPCA ad from a few years back?
*yes, we're well aware that the WHS's views are far more in line with the "animal rights" than "animal welfare" philosophy, and we disagree with their stances on many issues. Doesn't mean we can't appreciate their video and creative marketing or hope they adopt out more cats! Frankly, this type of positive energy and creativity is something we in the animal welfare world should be taking notes on.